Are You ZOOP?

The July/August 2007 issue of IQ Idaho (Vol. 5, Issue 6) had an interesting article in it. The article written by Dr. Vincent Kituku, is about a product sold by the Denver Zoo called ZOOP. ZOOP is "an exotic manure-based compost produced from the waste of conscientious recycling-minded animals residing at the Denver Zoo." In other words, manure.

What caught my attention and Dr. Kituku's attention is how well the Denver Zoo has done at taking something of the ordinary, some would even say avoidable, and made it into a sought after, revenue raising ($10 for 3lbs.), fun product. Dr. Kituku then likened all of our potentials to ZOOP, asking if we have a skill, idea, or talent that could be presented in a more creative form? Is it time to repackage yourself? Manure is manure and people are people, but ZOOP sells for over $3/lb. What can you do to elevate yourself or your product from 8 cents per pound manure to ZOOP?

For the facts on ZOOP, visit the Denver Zoo online and click Conversation, How to Help.

Visit IQ Idaho online or pick up a copy for more tips on business in Idaho.